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Email Marketing Specialist

Full-Time
Full-Time
Remote
Remote
MyGrowth
MyGrowth

About project

MyGrowth is a personal development app that makes continuous learning simple and engaging by offering daily micro-lessons, practical exercises, and habit-building activities that fit easily into a busy day. MyGrowth makes it easy to stay consistent, helping users acquire new skills, educate themselves, and grow their careers in just a few minutes per day.

Requirements:

 

  • Develop and own the omnichannel CRM strategy across email and push notifications, focused on converting free users into paid customers for health and fitness products.
  • Design, implement, and maintain scalable automation workflows, including user segmentation, lifecycle logic, and personalization to ensure best-in-class conversion practices.
  • Execute end-to-end omnichannel campaigns: planning, asset coordination, workflow setup, approvals, scheduling, QA, and deployment.
  • Drive continuous optimization through extensive A/B and multivariate testing of timing, segmentation, messaging, offers, and subject lines to improve conversion rates and grow the premium user base.
  • Analyze campaign performance and iterate on strategy based on data-driven insights.
  • Collaborate closely with copywriters, designers, data analysts, product marketing managers, and product owners to align CRM initiatives with product and business goals.

Responsibilities:

 

  • 2+ years of experience in digital or lifecycle marketing with a strong focus on building and optimizing automation workflows.
  • Hands-on experience with email and/or push notifications for mobile and web products, including lifecycle and transactional use cases.
  • Proven experience designing, executing, and analyzing A/B and multivariate experiments to drive measurable impact on business metrics.
  • Experience working with at least one major ESP or marketing automation platform.
  • Strong understanding of user segmentation principles, lifecycle logic, and data-driven personalization.
  • Confident use of analytical and database tools to evaluate campaign performance and inform optimization decisions.
  • Ability to collaborate effectively with cross-functional teams and translate business goals into CRM execution.
  • Strong written communication skills in English (Upper-Intermediate or higher).

Would be a plus:

 

  • Experience working in the wellness / health & fitness domain.
  • Hands-on experience with both email and push notifications across web and mobile products.
  • Experience in monetizing web traffic, including conversion funnels and CRM-driven revenue flows.
  • Strong understanding of subscription-based business models.
  • Experience launching CRM flows, features, or monetization initiatives from scratch (from concept to rollout).
Tetiana Solovienko — Talent Acquisition Manager

Tetiana Solovienko

Talent Acquisition Manager

Join our team

Our Benefits

Corporate Events

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Public Holidays

Public Holidays

Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.

Sick Leave

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.

Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable

Our Way 
of Working

D

Deliver what matters

"There’s real pride when something we built goes live."

R

Respect and support others

"Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."

I

Initiate and own

"If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."

V

Voice
openly

"I always know where we’re heading and why - no surprises."

E

Execute with quality

"Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.

Haven’t found a role for you?

Contact Us