Requirements

• Creative marketing experience
• Proven ability to work effectively with design teams
• Strong research skills – audience analysis, competitor insights and performance marketing channels
• Structured approach and project management skills
• Ability to present ideas and research clearly and effectively
• Data-driven and analytical mindset
• English level: Upper-intermediate

Nice-to-haves:

• Copywriting experience
• Proven experience finding and hiring creative designers
• Basic Meta Ads Manager experience

Responsibilities

• Research the target audience as it relates to creative marketing (characteristics, interests, behaviors, and pain points)
• Ongoing analysis of competitors’ creatives and products in related niches, identifying trends and patterns
• Full-cycle ownership of the creative factory (setting tasks, organizing designers’ work, quality control, and launching creative tests)
• Organize brainstorming sessions and generate marketing hypotheses together with PMM and GM
• Data-driven approach to analyzing creative tests, developing “rules of the game” for creative evaluation