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User Acquisition Manager (RnD)

Full-Time
Full-Time

Requirements

  • 2+ years of UA experience focused on Meta for web funnels and mobile apps
  • Proven track record of scaling Meta spend profitably – campaign setup, audience strategy, bidding, creative testing
  • Strong analytical skills: confident with cohort analysis, LTV / ROAS modeling, payback calculation, and BI tools (Looker, Tableau, or similar)
  • Solid understanding of subscription monetization and payback economics
  • Ability and willingness to build the UA function from scratch – set up tracking, attribution, dashboards, and reporting cadence on your own
  • Strong creative sense – comfortable briefing creatives and iterating with the Creative Producer
  • Upper-Intermediate (B2) or higher English
  • Self-starter mindset, comfortable in ambiguous, zero-to-one environments

Would be a plus

  • Hands-on with TikTok, Snapchat, AppLovin, in addition to Meta
  • Experience setting up the UA function from scratch (tracking, dashboards, reporting)

Responsibilities

  • Set up and run paid UA from scratch, starting with Meta as the primary channel, with a solid understanding of TikTok, Snapchat, AppLovin, and other sources to layer in as we scale
  • Create, optimize, and scale advertising campaigns to maximize profit (ROAS, payback, volume)
  • Analyze campaign performance using BI tools and optimize accordingly – audiences, bids, budgets, and creatives
  • Monitor user behavior and LTV, pull insights from user data, and share regular reporting with the Creative Producer and Product Marketing Manager
  • Follow trends on the platforms and competitors’ activities; suggest ideas for the creative strategy
  • Keep up with the latest UA strategies and technologies, and propose improvements to our setup
  • Generate creative ideas jointly with the Creative Producer and PMM
  • Research the target audience in a performance-marketing context – characteristics, interests, behavior, and pain points
Anastasiia Dyshlova — Vacancy Manager

Anastasiia Dyshlova

Vacancy Manager

Join our team

Our Benefits

Corporate Events

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Public Holidays

Public Holidays

Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.

Sick Leave

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.

Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable

Our Way 
of Working

D

Deliver what matters

"There’s real pride when something we built goes live."

R

Respect and support others

"Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."

I

Initiate and own

"If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."

V

Voice
openly

"I always know where we’re heading and why - no surprises."

E

Execute with quality

"Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.

Haven’t found a role for you?

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