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Head of Creative Production

Full-Time
Full-Time
Kyiv
Kyiv
Luvly
Luvly

About project

Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines. A safe and effective alternative to cosmetic treatments, Luvly helps users sculpt their facial features, reduce wrinkles, and achieve glowing skin naturally. Luvly’s mission is to help people feel beautiful and confident in their skin at any age — without invasive treatments.

Requirements

  • Leadership experience
    • 3+ years managing cross-functional creative teams, including team leads
    • Comfortable making tough calls with imperfect data — communicating them clearly, owning outcomes
  • Creative production expertise
    • Deep experience with performance creative for web-to-app subscription products — including optimization under rising CPA and platform constraints (Meta PQ, Andromeda)
    • Track record building creative testing frameworks that produce a reliable signal, not noise
    • Strong analytical thinking — can read data, form hypotheses, and validate through experiments
  • AI and automation
    • Strategic understanding of how AI integrates into creative production — from ideation to QA to scaling
    • Hands-on experience with AI tools in creative workflows (or strong intent to build expertise quickly)
  • Audience and category fit
    • Experience with female audiences, ideally in beauty, wellness, or health categories, would be an advantage
  • Soft skills and culture fit
    • Comfortable in strategic transition — clarity under uncertainty, strong ownership of outcomes
    • Direct, structured communicator — gives honest feedback, breaks down complex problems, drives clarity in decisions
    • Strong ownership during uncertainty — takes responsibility for outcomes, maintains focus during strategic transitions

Responsibilities

  • Strategy
    • Set the creative strategy for Luvly — define which angles, formats, and audiences we test, and which we double down on
    • Translate audience insights into creative directions — partner with product and analytics to understand what resonates and why
    • Drive R&D in creative production — explore emerging formats, test new approaches, and bring back learnings the team can scale
  • Team and process
    • Lead and develop three teams (creative production, design, automation), totaling 20+ people, including team leads
    • Drive creative success rate as the core team KPI — own the diagnosis, the plan, and the execution
    • Build creative processes that scale: from ideation to QA to performance review
  • Execution and decisions
    • Make calls on creative direction backed by data, not opinion — and own those calls
    • Decide what to test, how to test it, and when to scale or kill — own the experimentation framework
    • Partner with the automation lead to design and execute the AI/automation strategy — building systems that scale creative output without scaling team size proportionally
    • Partner closely with media buying, product, and analytics to align creative output with business priorities
Kseniia Makarenko — Talent Acquisition Manager

Kseniia Makarenko

Talent Acquisition Manager

Join our team

Our Benefits

Corporate Events

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Public Holidays

Public Holidays

Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.

Sick Leave

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.

Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable

Our Way 
of Working

D

Deliver what matters

"There’s real pride when something we built goes live."

R

Respect and support others

"Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."

I

Initiate and own

"If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."

V

Voice
openly

"I always know where we’re heading and why - no surprises."

E

Execute with quality

"Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.

Haven’t found a role for you?

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