Gismart launches two courses in Product & Creative Marketing
Product IT brings together product thinking, data, creativity, and business. For people looking to enter the industry, marketing can be a strong place to start — with opportunities to work closely with products, influence growth, and build skills that translate into real business impact.
This autumn, Gismart Academy is launching two new learning tracks: the Product Marketing Course and the Creative Marketing Course.
Both are free, fully online, and designed for juniors, career switchers, and students who want to take their first step into IT marketing.
Two courses. Two different paths into marketing.
The Product Marketing Course focuses on how digital products are positioned, launched, and grown.
Over four weeks, participants will explore market research, customer insights, positioning, Go-to-Market strategy, pricing, monetization, experimentation, and product growth. The program combines expert-led sessions with hands-on workshops and a final project based on real product scenarios.
The Creative Marketing Course takes a different route — through ideas.
Participants will learn how creative marketing supports product growth, how to research audiences and competitors, how to turn insights into creative concepts, and how to understand what makes an ad perform. They’ll also explore creative production, testing, and scaling, as well as how AI can speed up the creative process.
Both programs are built around practice — participants will work on practical tasks, receive feedback from Gismart specialists, collaborate with other students, and get a closer look at how marketing works inside a product company.
Learn from people who do it every day
The courses are led by Gismart experts working with real products & marketing challenges.
For Product Marketing participants, that means getting hands-on with positioning, customer research, Go-to-Market strategies, messaging, and experimentation.
For Creative Marketing participants, it means going from audience research and creative hypotheses to production, testing, performance analysis, and scaling.
The goal is simple: give participants a clearer understanding of the role — and the practical skills to start building a career in it.
What’s in the programs?
Product Marketing Course
Participants will cover the full Product Marketing journey — from understanding how digital products work to launching and scaling them.
The program includes:
- Product Marketing foundations and business metrics
- Customer research and journey mapping
- Product positioning and messaging
- Pricing, monetization, and unit economics
- Growth funnels and product performance
- Go-to-Market strategy
- Hands-on PMM workshops
- A final practical project
The course includes 8 live lectures and 2 hands-on workshops.
Creative Marketing Course
The Creative Marketing track follows the journey from product growth to creative performance.
Participants will learn how to:
- Understand product growth, funnels, and key marketing metrics
- Research audiences, competitors, markets, and trends
- Turn insights into creative angles, hooks, and hypotheses
- Break down winning ads
- Develop and pitch creative concepts
- Work with creative teams and production processes
- Test creatives and read performance results
- Scale winning ideas
- Use AI to make creative workflows faster
The program includes 10 live online sessions and 2 hands-on workshops, followed by a practical task.
And there’s more than a certificate
Both courses are designed as a potential starting point for a career at Gismart.
While completing a course doesn’t guarantee a job, top-performing participants may have the opportunity to interview for relevant roles with Gismart product teams.
Previous Gismart Academy programs have already helped participants move from learning into real roles — and this time, we’re opening two new paths.
How to apply
The application process is the same for both courses:
01 — Submit your application
Fill out the registration form, upload your CV, and share a little about your background.
02 — Complete a practical challenge
Show us how you approach problems, work with information, and think about marketing.
03 — Get selected
Gismart experts will review the applications and practical challenges and select the strongest candidates for each course.
Ready to take the first step?
Both courses run online from October 1 to October 30.
Choose the path that feels closer to you — Product Marketing or Creative Marketing — and start building the skills you’ll need to enter Product IT.
Registration is now open – for Product Marketing here and Creative Marketing here.